Privacy Policy

Updated at 2026-03-13

UPCommodity (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information.

This Privacy Policy applies to upcommodity.com and any UPCommodity subdomains (including marketintelligence.upcommodity.com) and any related services, content, applications, tools, newsletters, reports, downloads, and communications we provide (collectively, the “Service”). By accessing or using the Service, you signify that you have read, understood, and agree to our collection, storage, use, and disclosure of your personal information as described in this Privacy Policy and our Terms of Service.

Definitions and key terms

To help explain things as clearly as possible, the following terms are defined as:

  • Account: a user profile created to access certain features of the Service, including reports, downloads, premium resources, and AI features.

  • Cookie: small data stored by your web browser used to identify your browser, remember preferences, support login sessions, provide analytics, and help secure the Service.

  • Company: when this policy mentions “Company,” “we,” “us,” or “our,” it refers to UPCOMMODITY LLC, 7280 NW 87th Terrace Suite C-210, Kansas City, MO 64153, United States.

  • Country: United States (and where applicable, the country from which you access the Service).

  • Device: any internet-connected device such as a phone, tablet, computer, or any other device used to access the Service.

  • IP address: a number assigned to your device when connected to the internet, which may be used to estimate general location and support security/analytics.

  • Personal Data: any information that identifies or can reasonably be linked to an identifiable person (directly or indirectly).

  • Payment Data: information required to process payments (note: we generally do not store full card numbers; these are handled by payment processors).

  • Service: the websites, subdomains, applications, content, reports, newsletters, downloads, subscriptions, and tools (including AI features) provided by UPCommodity.

  • Third-party service: external providers that support the Service (e.g., payment processors, email delivery, analytics, hosting) and/or third-party websites linked from the Service.

  • Website: UPCommodity’s websites at https://upcommodity.com and any subdomain of upcommodity.com, including https://marketintelligence.upcommodity.com.

  • You: a person or entity using or registered with UPCommodity to use the Service.

What Information Do We Collect?

We collect information when you visit the Service, create an Account, subscribe, purchase a subscription, download resources, respond to a survey, or fill out a form.

  • Account information: name, username, email address, password (stored in hashed form), and profile settings.

  • Contact information: email address, phone number (if provided), company name (if provided).

  • Subscription and transaction information: subscription plan, billing status, renewal status, invoices/receipts, failed or successful payment records, cancellation requests, communication preferences related to subscription notices, and limited payment-related metadata.

  • Payment information: payments are processed by third-party payment processors (e.g., Stripe). We typically do not store full credit/debit card numbers; the payment processor handles that information.

  • Content and usage data: reports you access, downloads, pages viewed, clicks, feature usage, and preferences.

  • AI feature inputs: if you use AI features, we may process text or other content you submit to generate outputs (see “AI Features” below).

  • Technical data: IP address, device/browser type, operating system, referral URLs, and log data.

  • Cookies and similar technologies: used for authentication, preferences, analytics, and security.

  • Communication preferences and consent records: where applicable, we may collect and store your email communication preferences, opt-in choices, subscription selections, consent timestamps, and related records to manage your communications and demonstrate your preferences.

  • Mobile communication data: if you choose to receive notifications by SMS, text message, or WhatsApp, we may collect and process your mobile phone number, messaging preferences, delivery status, opt-in/opt-out records, and related consent records.

How Do We Use The Information We Collect?

We use your information to operate, improve, and secure the Service, including to:

  • Provide and maintain the Service (including account creation, login, and access control).

  • Deliver newsletters, reports, and other content you request or subscribe to.

  • Enable downloads and provide access to premium resources and applications.

  • Process subscriptions and transactions, send receipts, and manage billing.

  • Administer recurring subscriptions, process renewals, detect failed payments, and manage cancellations, access changes, and subscription status.

  • Provide customer support and respond to inquiries.

  • Personalize your experience and recommend relevant content/resources.

  • Monitor usage, troubleshoot issues, and improve performance and features.

  • Detect and prevent fraud, abuse, and security incidents.

  • Comply with legal obligations and enforce our Terms.

  • Send service-related communications such as account confirmations, login/security alerts, billing notices, access updates, and administrative messages.

  • Where permitted by law and/or based on your communication preferences, send marketing offers and updates, one-to-one emails from our team members, and weekly updates about the latest blog posts, reports, news, and related content.

  • Where permitted by law and/or based on your communication preferences, send instant, daily, weekly, or monthly notifications through email, SMS, WhatsApp, or similar channels regarding new reports, market data, updates, and related content.

Account Registration and Communication Preferences

When you create an Account, you may be asked to confirm that you have read and accepted our Terms & Conditions and acknowledged this Privacy Policy. As part of the registration process or through your account or subscription preferences, you may also be given the option to subscribe to certain communications from us.

Depending on your selections, your relationship with us, and as otherwise permitted by applicable law, communications may include:

  • Marketing offers and updates, including information about our services, features, premium offerings, promotions, events, or related opportunities;

  • One-to-one emails from our team members, including outreach related to your account, use of the Service, onboarding, support, service recommendations, or business follow-up; and

  • Weekly updates about the latest blog posts, reports, market commentary, and other content published through the Service.

For certain premium or subscription-based services, you may also choose to receive or be enrolled in service-related alerts and content notifications at selected frequencies, including instant, daily, weekly, or monthly updates, subject to your communication preferences and applicable law.

You may update your communication preferences or unsubscribe from marketing-type communications at any time using the unsubscribe link included in applicable emails or by contacting us. Even if you opt out of marketing communications, we may still send you service-related or transactional communications where necessary.

AI Features

Premium users may access AI-powered features (for example, an AI assistant). When you use AI features, we may process information you submit (such as prompts, questions, or text) to generate outputs. We may also store AI inputs/outputs associated with your Account to provide the feature, improve user experience, ensure safety, and for troubleshooting.

Please avoid submitting sensitive personal information (e.g., government IDs, banking credentials) or confidential third-party information you are not authorized to share.

Do we share the information we collect with third parties?

We may share information with trusted service providers and partners who help us operate the Service (for example, hosting, analytics, email delivery, customer support, messaging providers, and payment processing). These providers are permitted to process your information only to perform services for us and are expected to protect it.

We may also share information:

  • For legal reasons: to comply with law, regulation, legal process, or governmental requests.

  • To protect rights and safety: to enforce our Terms, prevent fraud, and protect users and the Service.

  • Business transfers: in connection with a merger, acquisition, financing, reorganization, or sale of all or part of our business.

  • With your consent: when you ask us to share or you opt in.

We do not sell your personal information.

Payments

If you purchase a subscription or other paid service, payment transactions are processed by third-party payment processors. We receive confirmation of payment and limited payment metadata (for example, transaction IDs, billing status, and last 4 digits or card brand where applicable), but we generally do not store full card numbers.

Recurring Subscriptions and Renewals

Certain paid services, including Premium Desk, may be offered on a recurring monthly subscription basis. If you subscribe to a recurring paid service, you authorize us and our payment processors to charge your selected payment method on a recurring basis at the applicable billing interval, unless and until you cancel.

To avoid future charges, you must cancel your subscription before the next renewal date in accordance with the cancellation process made available through the Service or by contacting us. Unless otherwise required by applicable law or expressly stated otherwise at checkout, payments are non-refundable once charged for the applicable billing period.

We may use third-party payment processors to process recurring payments. We are not responsible for errors caused by inaccurate, incomplete, expired, declined, or unauthorized payment information provided by you, or by issues attributable to your payment provider or financial institution, except as otherwise required by applicable law.

In the event multiple purchases, duplicate subscription attempts, or overlapping subscription transactions are made on the same or related account, we may review the transaction(s) and determine the applicable subscription status, service access, credit, consolidation, or other remedy at our discretion, except where applicable law requires otherwise.

Communications

If you provide your email address, mobile number, or other contact details, we may send you service-related messages such as receipts, payment confirmations, failed payment notices, security alerts, account notices, billing messages, renewal reminders, access updates, and other administrative communications necessary to operate the Service.

Where permitted by law and/or if you opt in or maintain an active subscription to specific communications, we may also send marketing and content communications such as newsletters, reports, promotional offers, product or service updates, one-to-one emails from our team members, weekly blog post updates, and instant, daily, weekly, or monthly notifications regarding new reports, data, and related content.

These communications may be delivered through email and, where you have provided the relevant contact details and consented where required, through SMS, text message, WhatsApp, or similar communication channels.

You can unsubscribe from marketing-type communications or withdraw certain communication consents at any time using the unsubscribe link in the email, replying with an applicable opt-out instruction where available, updating your account preferences, or by contacting us. Service-related messages may still be sent when necessary.

How Long Do We Keep Your Information?

We keep your information only as long as necessary to provide the Service and fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law (for example, accounting or tax requirements). When we no longer need your information, we will delete it or de-identify it where reasonably possible.

How Do We Protect Your Information?

We implement reasonable administrative, technical, and organizational security measures designed to protect your personal information. However, no method of transmission over the internet or method of electronic storage is 100% secure, so we cannot guarantee absolute security.

Could my information be transferred to other countries?

UPCommodity is incorporated in the United States. Your information may be processed and stored in the United States and other countries where we or our service providers operate. These countries may have data protection laws that differ from those in your country. By using the Service, you consent to such transfers where permitted by law.

Can I update, correct, or delete my information?

You may request access to, correction of, or deletion of your personal information, subject to certain legal exceptions. If you have an Account, you may be able to update certain information in your account settings. You may also contact us to request deletion of your Account.

You may also update certain communication preferences or unsubscribe from certain non-essential emails as described in this Privacy Policy.

Please note that we may retain certain information as required by law or for legitimate business purposes (for example, fraud prevention, dispute resolution, enforcing agreements, or tax/accounting obligations).

Cookies and similar technologies

We use cookies and similar technologies to operate the Service, remember preferences, keep you logged in, measure performance, and improve user experience. You can control cookies through your browser settings. If you disable cookies, some parts of the Service may not function properly.

Links to Other Websites

This Privacy Policy applies only to the Service. The Service may contain links to third-party websites not operated or controlled by UPCommodity. We are not responsible for the privacy practices of third-party websites. Please review their policies.

Kids' Privacy

The Service is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided personal information, please contact us so we can take appropriate steps to delete it.

Information for users in the EEA/UK (GDPR)

If you are located in the European Economic Area (EEA) or the United Kingdom, you may have rights under applicable data protection laws, including the right to access, correct, delete, restrict, or object to certain processing, and the right to data portability. To exercise these rights, contact us using the details below.

We process personal data for purposes such as providing the Service, fulfilling contracts (e.g., subscriptions), complying with legal obligations, and our legitimate interests (e.g., security, fraud prevention, and improving the Service), and where applicable, based on your consent (e.g., marketing emails and certain messaging communications).

California Residents

If you are a California resident, you may have certain rights regarding your personal information under applicable California privacy laws, such as rights to know, access, delete, and to not be discriminated against for exercising your rights. We do not sell your personal information.

Changes To Our Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our Service, practices, or legal requirements. We will post the updated policy on this page and update the “Updated at” date. If changes are material, we will provide additional notice as required by law. By continuing to use the Service after the changes become effective, you agree to the updated Privacy Policy.

Contact Us

Don’t hesitate to contact us if you have any questions about this Privacy Policy or your data: